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80 01\x1e100 Wills, John\x1e331 Doom Town, USA\x1e335 the Nevada test site as ground zero
 of 1950s American culture\x1e359 John Wills\x1e419 \x1faLawrence\x1fbUniversity Press of Ka
nsas\x1fc2026\x1e425a2026\x1e433 298 Seiten\x1e521 \x1faMachine generated contents note: List o
f Figures -- Introduction -- 1. Models of Hope and Destruction: Marketing Civil 
Defense to the Masses -- 2. "A-Boom Town Is a Doomtown": The FCDA, Corporate Ame
rica, and Economics of Atomic Testing -- 3. The Fate of Mr. and Mrs. America: Ma
nnequins and Nuclear Families in the Early Cold War -- 4. "A Teaspoon Bomb": The
 Biomedical Participation of Atom Soldiers, Female Observers, and Other Downwind
ers -- 5. "Television\'s Greatest Show": The Spectacle of Nuclear Testing in the 
Golden Age of American TV -- 6. The Homegrown Hiroshima: Science, Experimentatio
n and Holocaust Imagery -- 7. Lingering Imaginations of Doomsday -- Acknowledgme
nts -- Notes -- Index\x1e540aISBN 9780700641352 pbk\x1e710aCold War / Social aspects /
 United States\x1e710aNuclear weapons / United States / Testing / History / 20th ce
ntury\x1e710dNevada National Security Site (Nev.) / History / 20th century\x1e710dUnit
ed States / History / 1953-1961\x1e710aGuerre froide / Aspect social / \xc2Etats-Unis\x1e
710dNevada Test Site (Nev.) / Histoire / 20e si\xc1ecle\x1e710d\xc2Etats-Unis / Histoire 
/ 1953-1961\x1e710aHISTORY / United States / 20th Century\x1e710aSOCIAL SCIENCE / Medi
a Studies\x1e750b"Cultural scholar John Wills takes readers on a cultural tour of D
oom Town, USA, designed to be the model 1950s American city and destroyed by an 
atomic bomb on live television to educate Americans on the need to prepare for p
ossible nuclear war-but also to sell new products in the emerging postwar econom
ic boom. In March 1953 and May 1955, government officials-including the Federal 
Civil Defense Administration (FCDA), the US Department of Defense, and the Atomi
c Energy Commission-released nuclear bombs on two model towns at Nevada Test Sit
e, the continental nuclear test facility during the Cold War. These so-called "D
oom Towns" were designed to illustrate in the most vivid way possible what might
 happen to a "typical American home" caught in a Soviet atomic blast.^\x1e753bInste
ad of training troops for war overseas, the Doom Towns literally brought the Col
d War home.Drawing on newspaper articles, FCDA reports, and corporate documents,
 John Wills brings readers into Doom Town, USA-a place where life-size mannequin
s of the archetypal Mr. and Mrs. America walked the streets in JCPenney clothes,
 drove Chrysler cars, and lived in the latest trailer homes, tailor-made to esca
pe in the event of nuclear war. The two Doom Towns of Operation Doorstep (1953) 
and Operation Cue (1955) were far more than just an exercise in developing a new
 civilian home front. They were a media spectacle and a cultural flashpoint, att
racting corporate sponsors, drawing in atomic tourists, and generating new consu
mer products. The atom bomb may have been bad for world peace, but it was good f
or business. In the excitement about these experiments, real people even volunte
ered to be living test subjects-but most were turned away.^\x1e756bDoom Town became
 an unusual but effective banner for corporate and consumer life in the 1950s. D
oom Town was an effective simulacrum of white middle-class America, right down t
o the racially segregated social spaces and the hierarchical gender roles of the
 dummies living in their classic suburban homes. But these homegrown Hiroshimas 
also contributed to a broader culture of catastrophe and fear in the late 1950s.
 Concerns over Communist invasion, Soviet spies, and ICBM missiles coalesced in 
the Nevada desert, framing a national culture of anxiety. The sudden explosion o
f the model towns revealed the shocking fragility of postwar living, calling int
o question the 1950s American Dream and the survivability of American ideals. Th
e cultural crater left by these nuclear test sites exists even today in the many
 movies, television shows, and video games that dwell on the existential crisis 
of impending apocalypse.^\x1e776 \x1fiErscheint auch als\x1fnOnline-Ausgabe\x1fz978070064136
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